Last updated March 21, 2024 by Patrick Coombe
May 2019 Update: Google wasn’t validating the “publisher” field so we edited that so it validates.
Article markup can yield a lot of good stuff. Properly used, Google might bless your site with features like “in the news” as well as content carousels.
Before you go any further, make sure you know the difference between an article, a website, a blog, and a blog post.
Here is an example from 2024 taken straight from Google:
Here is an example of how Yoast WordPress SEO Plugin integrates the Webpage / Article Schema. We are going to get really meta here, here is the code from this webpage right now. I hope this does not break the Googles.
…and a few more from pre-2024
This is a type that we just discovered called “TechArticle” and according to schema.org it is meant for “How-to (task) topics, step-by-step, procedural troubleshooting, specifications, etc.” It validates just fine on Google’s Structured Data Testing Tool, and we are really excited to see what type of results it can yield.
Results
Without a doubt this is one of the more popular types of JSON-LD markup. Results can yield a number of cool snippets in the search results. The great thing about this type of markup is that Google is always adding new features in the search results, so any future additions they add you are probably retroactively included.
Resources
Google’s developer documentation on article markup.
Google Structured testing tool