COVID-19 Announcement JSON-LD

For those new to this type of schema, you can use this type to release any sort of announcement of or relating to COVID-19. This includes COVID-19 announcements such as:

  • quarantine announcements
  • school or government closures
  • travel restrictions (airlines, government)
  • testing center announcements such as new locations, change of address
  • COVID-19 related information, statistics or maps

There is a lot you can do with this. Almost any business can add a COVID-19 JSON-LD announcement to their website, but this is particularly important for schools, government and healthcare organizations.

If you are finding that Google isn’t adding the snippet to the top of the SERPs, another way to get your point across would be to add the announcement to the meta description of your homepage, title tag of your homepage, or by adding a custom Google My Business post announcement.

Here is Google’s example that they use on their site as of 6/1/20

And another example found out in the wild: