> DiscussionForum Schema JSON-LD -- Markup for Forums and Threads

Copy validated DiscussionForumPosting JSON-LD. Recently added to Google's rich results documentation for forum threads, replies, and AMA-style content.

published: Jun 30, 2025
modified: May 1, 2026
size: 0.4K
path: /discussion-forum/

Last updated June 30, 2025 by Patrick Coombe

Last I checked, "discussion forum's" were dying (I personally love them) but I noticed Google made the recent addition to their documentation page for this, so here ya go:

discussion-forum.jsonld · 2.3K test

{
  "@context": "https://schema.org",
  "@type": "DiscussionForumPosting",
  "mainEntityOfPage": "https://example.com/post/midnight-aurora-expedition",
  "headline": "Finally captured the Northern Lights dancing!",
  "text": "After three freezing nights in Iceland, the aurora finally showed up in full glory. Worth every shivering moment!",
  "video": {
    "@type": "VideoObject",
    "contentUrl": "https://example.com/media/aurora-borealis-timelapse.mp4",
    "name": "Northern Lights Time-lapse from Reykjavik",
    "uploadDate": "2024-09-15T23:42:18+00:00",
    "thumbnailUrl": "https://example.com/media/aurora-preview-frame.jpg"
  },
  "url": "https://example.com/post/midnight-aurora-expedition",
  "author": {
    "@type": "Person",
    "name": "Maya Chen",
    "url": "https://example.com/user/maya-chen",
    "agentInteractionStatistic": {
      "@type": "InteractionCounter",
      "interactionType": "https://schema.org/WriteAction",
      "userInteractionCount": 23
    }
  },
  "datePublished": "2024-09-16T01:15:42+00:00",
  "interactionStatistic": {
    "@type": "InteractionCounter",
    "interactionType": "https://schema.org/LikeAction",
    "userInteractionCount": 84
  },
  "comment": [{
    "@type": "Comment",
    "text": "Incredible footage! What camera settings did you use for this?",
    "author": {
      "@type": "Person",
      "name": "Rodrigo Valencia",
      "url": "https://example.com/user/rodrigo-valencia",
      "agentInteractionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": "https://schema.org/WriteAction",
        "userInteractionCount": 312
      }
    },
    "datePublished": "2024-09-16T02:33:57+00:00"
  },{
    "@type": "Comment",
    "text": "Shot at ISO 3200, f/2.8, 15-second exposures every 30 seconds. The key was finding a spot away from city lights!",
    "author": {
      "@type": "Person",
      "name": "Maya Chen",
      "url": "https://example.com/user/maya-chen",
      "agentInteractionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": "https://schema.org/WriteAction",
        "userInteractionCount": 23
      }
    },
    "datePublished": "2024-09-16T03:18:12+00:00",
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "interactionType": "https://schema.org/LikeAction",
      "userInteractionCount": 19
    }
  }]
}