Last updated October 2, 2019 by Patrick Coombe

An event can be a variety of different things including a party, sporting event, or even something specific such as “The President’s Birthday.”

Or if you are interested check out this example which comes straight from Google’s documentation:

Or this example from schema.org

google validated jsonld


A search engine crawler will read the code. After a period of time, the search engine results page for users performing a “branded search” will yield the below┬áinformation (see photo). It is important that this information generally presents only for users who are performing the search within your geographical area.

schema markup type event

ticket example jsonld schema