An event can be a variety of different things including a party, sporting event, or even something specific such as “The President’s Birthday.”

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A search engine crawler will read the code. After a period of time, the search engine results page for users performing a “branded search” will yield the below┬áinformation (see photo). It is important that this information generally presents only for users who are performing the search within your geographical area.

schema markup type event

ticket example jsonld schema