organization example json-ld markup


Last updated March 21, 2024 by Patrick Coombe

The examples below includes sample data for an organization including phone, address, founders, and social profile links.

google validated jsonld For larger organizations with multiple points of contact, you may want to add markup for that as well. This is one of a few areas that Google actually specifies may help include information within the Knowledge validated jsonld

Try this for a more basic example. This snippet includes a “sponsor” as well:

Here is an example taken from a Shopify site in 2024:

It is kind of ugly, but it works.


Organization schema will propagate in the Knowledge Panel of Google’s search engine results (photo below). It is important to note that it can be difficult to get information into your businesses’ Knowledge Panel. It may also take several months for the information to present.

Organization JSON Results