jsonld@web
jsonld@web:/web-page$  cat ./web-page.jsonld
rich results · passed @type · example

> JSON-LD Web Page Example Code

Copy the validated JSON-LD markup code for the WEB PAGE schema markup code. This schema type can produce a rich breadcrumb in the search results.

published
modified
size
1.3K
path
/web-page/

Last updated February 18, 2025 by Patrick Coombe

This type can get a bit tricky in the fact that every URL is essentially a “web page.” The cool thing about this type is that it (may) yield a site name within Google’s search results as well as a search box if implemented correctly.

web-page.jsonld · 315B test 
{
    "@context": "http://schema.org",
    "@type": "WebPage",
    "name": "About Patrick",
    "description": "In addition to Patrick's work in the SEO field, he also enjoys classical jazz dancing and organic farming ",
    "publisher": {
        "@type": "ProfilePage",
        "name": "Patrick's Website"
    }
}
google validated jsonld

Talk about a tricky description. Schema.org defines the “WebPage” type as:

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used.

Can you say confusing? Our advice is to use this schema type on all of your websites, but keep it simple.

Here is another example taken from whitehouse.gov in 2025. They have a few different types of JSON-LD types such as breadcrumb, entry point, organization, and sub types such as image (for logo) etc.

web-page.jsonld · 3.4K test 
{
    "@context": "https://schema.org",
    "@graph": [{
        "@type": "WebPage",
        "@id": "https://www.whitehouse.gov/",
        "url": "https://www.whitehouse.gov/",
        "name": "The White House",
        "isPartOf": {
            "@id": "https://www.whitehouse.gov/#website"
        },
        "about": {
            "@id": "https://www.whitehouse.gov/#organization"
        },
        "primaryImageOfPage": {
            "@id": "https://www.whitehouse.gov/#primaryimage"
        },
        "image": {
            "@id": "https://www.whitehouse.gov/#primaryimage"
        },
        "thumbnailUrl": "https://www.whitehouse.gov/img/wh47-executive-orders.png",
        "datePublished": "2025-01-20T17:00:26+00:00",
        "dateModified": "2025-01-27T19:58:50+00:00",
        "description": "President Donald J. Trump and Vice President JD Vance are committed to lowering costs for all Americans, securing our borders, unleashing American energy dominance, restoring peace through strength, and making all Americans safe and secure once again.",
        "breadcrumb": {
            "@id": "https://www.whitehouse.gov/#breadcrumb"
        },
        "inLanguage": "en-US",
        "potentialAction": [{
            "@type": "ReadAction",
            "target": ["https://www.whitehouse.gov/"]
        }]
    }, {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.whitehouse.gov/#primaryimage",
        "url": "https://www.whitehouse.gov/img/wh47-executive-orders.png",
        "contentUrl": "https://www.whitehouse.gov/img/wh47-executive-orders.png",
        "width": 550,
        "height": 380,
        "caption": "Executive Orders"
    }, {
        "@type": "BreadcrumbList",
        "@id": "https://www.whitehouse.gov/#breadcrumb",
        "itemListElement": [{
            "@type": "ListItem",
            "position": 1,
            "name": "Home"
        }]
    }, {
        "@type": "WebSite",
        "@id": "https://www.whitehouse.gov/#website",
        "url": "https://www.whitehouse.gov/",
        "name": "The White House",
        "description": "",
        "publisher": {
            "@id": "https://www.whitehouse.gov/#organization"
        },
        "potentialAction": [{
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.whitehouse.gov/?s={search_term_string}"
            },
            "query-input": {
                "@type": "PropertyValueSpecification",
                "valueRequired": true,
                "valueName": "search_term_string"
            }
        }],
        "inLanguage": "en-US"
    }, {
        "@type": "Organization",
        "@id": "https://www.whitehouse.gov/#organization",
        "name": "The White House",
        "url": "https://www.whitehouse.gov/",
        "logo": {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.whitehouse.gov/#/schema/logo/image/",
            "url": "https://www.whitehouse.gov/img/favicon.png",
            "contentUrl": "https://www.whitehouse.gov/img/favicon.png",
            "width": 918,
            "height": 918,
            "caption": "The White House"
        },
        "image": {
            "@id": "https://www.whitehouse.gov/#/schema/logo/image/"
        },
        "sameAs": ["https://www.facebook.com/WhiteHouse/", "https://x.com/whitehouse", "https://www.instagram.com/whitehouse/", "https://www.youtube.com/@whitehouse"]
    }]
}