Web Page

Last updated October 2, 2019 by Patrick Coombe

This type can get a bit tricky in the fact that every URL is essentially a “web page.” The cool thing about this type is that it (may) yield a site name within Google’s search results as well as a search box if implemented correctly.

google validated jsonld

Talk about a tricky description. Schema.org defines the “WebPage” type as:

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used.

Can you say confusing? Our advice is to use this schema type on all of your websites, but keep it simple.


A search engine crawler will read the code. After a period of time, the search engine results page for users performing a “branded search” will yield the below┬áinformation (see photo). It is important that this information generally presents only for users who are performing the search within your geographical area.

site search and brand jsonld