> NewsArticle JSON-LD -- Real Examples from NY Times, Forbes, NY Post
Copy validated NewsArticle JSON-LD pulled from real publications. Covers headline, dateline, author, and publisher Organization fields.
- published
- modified
- size
- 2.0K
- path
- /news-article/
Last updated February 18, 2025 by Patrick Coombe
This is another popular type of JSON-LD that has been shown to help get your page included in Google News.
2025 Update - I thought I would do an updated example using Times of India, since they tend to crush it in the search results and SEO in general. Kind of interesting they don't use the name of an actual person, instead they use "TOI World Desk" for almost all of their articles. I would def use this as a template.
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"articleBody": "Tesla CEO Elon Musk, along with US President Donald Trump, explained what he called the left’s “Trump Derangement Syndrome,” and said that he didn't realise it was a real thing until he was at a friend’s dinner party before the presidential election. During a Fox News interview with Sean Hannity, Elon Musk, describing about his friend’s dinner party a month or two ago, compared Trump Derangement Syndrome with rabies. \"This whole thing they call Trump Derangement Syndrome - you don’t realize how real it is until you see it. You can’t reason with people,\" Musk said. — MarioNawfal (@MarioNawfal) He shared an anecdote about a friend's birthday dinner \"a month or two\" before the election. He recounted: \"A nice, quiet dinner and everyone was behaving normally. And then I happened to mention the president's name, and it was like they got shot with a dart in the jugular that contained like methamphetamine and rabies.\" When Hannity remarked that liberals should appreciate having the world's largest electric vehicle company, Musk responded by noting his diminished popularity amongst the left, stating: \"I used to be adored by the left, less so these days.\" — MarioNawfal (@MarioNawfal) Meanwhile, Musk's department of government efficiency continues reducing federal government positions and services, resulting in widespread disruption and job losses. During an episode of On With Kara Swisher podcast, Musk faced criticism for maintaining substantial government contracts whilst reducing government programmes. The podcast featured economists Mariana Mazzucato, Paul Krugman, and Oren Cass. Swisher addressed Mazzucato, saying: \"You said people like Elon Musk act like parasites because they wanna destroy the public investments that helped them build their companies.\" Swisher highlighted that Tesla had received nearly $5 billion in government funding by 2015. Mazzucato responded: \"I mean, more than a parasite, he should have even just said thank you.\" Cass described Musk as \"literally humanity's greatest subsidy farmer\", adding that whilst state funding usage is typically positive, it becomes problematic when recipients attempt to \"pulling the ladder up\" afterwards.",
"mainEntityOfPage": "https://timesofindia.indiatimes.com/world/us/trump-derangement-syndrome-is-real-elon-musk-compares-it-to-rabies-in-fox-interview-with-us-president-donald-trump/articleshow/118364537.cms",
"inLanguage": "en",
"headline": "'Trump derangement syndrome is real': Elon Musk compares it to rabies in Fox interview",
"keywords": "Trump Derangement Syndrome,Tesla,government contracts,federal government positions,Elon Musk,electric vehicle company",
"url": "https://timesofindia.indiatimes.com/world/us/trump-derangement-syndrome-is-real-elon-musk-compares-it-to-rabies-in-fox-interview-with-us-president-donald-trump/articleshow/118364537.cms",
"datePublished": "2025-02-18T23:27:00+05:30",
"dateModified": "2025-02-18T23:35:00+05:30",
"description": "US News: Elon Musk explains Trump Derangement Syndrome, noting how irrational some people become at the mention of Trump’s name. Despite Tesla’s significant go",
"thumbnailUrl": "https://static.toiimg.com/thumb/msid-118365389,width-1280,height-720,imgsize-13398,resizemode-6,overlay-toi_sw,pt-32,y_pad-40/photo.jpg",
"author": {
"@type": "Person",
"name": "TOI World Desk",
"url": "https://timesofindia.indiatimes.com/toireporter/author-TOI-World-Desk-479263449.cms"
},
"publisher": {
"@type": "Organization",
"name": "Times Of India",
"url": "https://timesofindia.indiatimes.com/",
"logo": {
"@type": "ImageObject",
"url": "https://static.toiimg.com/photo/msid-92877370/92877370.jpg",
"width": 600,
"height": 60
}
},
"image": {
"@type": "ImageObject",
"url": "https://static.toiimg.com/thumb/resizemode-4,width-1280,height-720,msid-118365389/118365389.jpg",
"width": 1280,
"height": 720
}
}
Here is another 2025 update from The guardian that also does a great job. They have some really interesting attributes
[
{
"@type": "NewsArticle",
"@context": "https://schema.org",
"@id": "https://www.theguardian.com/world/2025/feb/18/un-accuses-rwanda-backed-militia-of-killing-children-in-eastern-drc",
"publisher": {
"@type": "Organization",
"@context": "https://schema.org",
"@id": "https://www.theguardian.com#publisher",
"name": "The Guardian",
"url": "https://www.theguardian.com/",
"logo": {
"@type": "ImageObject",
"url": "https://uploads.guim.co.uk/2018/01/31/TheGuardian_AMP.png",
"width": 190,
"height": 60
},
"sameAs": [
"https://www.facebook.com/theguardian",
"https://twitter.com/guardian",
"https://www.youtube.com/user/TheGuardian"
]
},
"isAccessibleForFree": true,
"isPartOf": {
"@type": [
"CreativeWork",
"Product"
],
"name": "The Guardian",
"productID": "theguardian.com:basic"
},
"image": [
"https://i.guim.co.uk/img/media/8395bcf06e8b18ddef661f49e42e101e77e6a662/0_695_8158_4895/master/8158.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=3993cfd9f4b6b1806ec66419f1be69c0",
"https://i.guim.co.uk/img/media/8395bcf06e8b18ddef661f49e42e101e77e6a662/0_695_8158_4895/master/8158.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=d29741ec44eb4d076b07926ddcabc8ce",
"https://i.guim.co.uk/img/media/8395bcf06e8b18ddef661f49e42e101e77e6a662/0_695_8158_4895/master/8158.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=8e293fb146c9d4a32d751380ede3c8f5",
"https://i.guim.co.uk/img/media/8395bcf06e8b18ddef661f49e42e101e77e6a662/0_695_8158_4895/master/8158.jpg?width=1200&quality=85&auto=format&fit=max&s=dd82db6a2ee8f93d1080c186916c2e00"
],
"author": [
{
"@type": "Person",
"name": "Carlos Mureithi",
"sameAs": "https://www.theguardian.com/profile/carlos-mureithi"
}
],
"datePublished": "2025-02-18T18:41:32.000Z",
"headline": "UN rights body accuses Rwanda-backed militia of killing children in eastern DRC",
"dateModified": "2025-02-18T19:22:28.000Z",
"mainEntityOfPage": "https://www.theguardian.com/world/2025/feb/18/un-accuses-rwanda-backed-militia-of-killing-children-in-eastern-drc"
},
{
"@type": "WebPage",
"@context": "https://schema.org",
"@id": "https://www.theguardian.com/world/2025/feb/18/un-accuses-rwanda-backed-militia-of-killing-children-in-eastern-drc",
"potentialAction": {
"@type": "ViewAction",
"target": "android-app://com.guardian/https/www.theguardian.com/world/2025/feb/18/un-accuses-rwanda-backed-militia-of-killing-children-in-eastern-drc"
}
}
]
And yet another example from NY Post:
{
"@context": "https://schema.org",
"publisher": {
"@type": "Organization",
"name": "New York Post",
"sameAs": "https://nypost.com",
"logo": {
"@type": "ImageObject",
"url": "https://nypost.com/wp-content/themes/nypost/static/images/logo-nypost.png",
"height": 60,
"width": 404
}
},
"headline": "How federal judge's decision could determine Adams' fate as Hochul mulls ousting NYC mayor in historic move",
"url": "https://nypost.com/2025/02/18/us-news/al-sharpton-meets-with-kathy-hochul-to-discuss-nyc-mayor-eric-adams-fate/",
"thumbnailUrl": "https://nypost.com/img/hochul-al-sharpton-adams-fate-meeting-comp.jpg?quality=75&strip=all",
"image": {
"@type": "ImageObject",
"url": "https://nypost.com/img/hochul-al-sharpton-adams-fate-meeting-comp.jpg?quality=75&strip=all&w=1200",
"width": 1200,
"height": 800
},
"mainEntityOfPage": "https://nypost.com/2025/02/18/us-news/al-sharpton-meets-with-kathy-hochul-to-discuss-nyc-mayor-eric-adams-fate/",
"@type": "NewsArticle",
"dateCreated": "2025-02-18T17:41:12Z",
"datePublished": "2025-02-18T17:41:12Z",
"articleSection": "us-news",
"creator": [
{
"name": "Jack Morphet",
"@type": "Person",
"sameAs": "https://x.com/JackMorphet"
},
{
"name": "Matt Troutman",
"@type": "Person",
"sameAs": ""
}
],
"author": [
{
"name": "Jack Morphet",
"@type": "Person",
"URL": "https://nypost.com/author/",
"sameAs": "https://x.com/JackMorphet"
},
{
"name": "Matt Troutman",
"@type": "Person",
"URL": "https://nypost.com/author/",
"sameAs": ""
}
],
"keywords": [
"al sharpton",
"eric adams",
"eric adams indictment",
"kathy hochul",
"mayor",
"/metro",
"/article"
],
"video": {
"@type": "VideoObject",
"@context": "https://schema.org",
"name": "Al Sharpton spotted arriving at Gov. Hochul's NYC office where meetings set to decide Mayor's firing",
"embedUrl": "https://content.jwplatform.com/players/i8gjjPzy-SPdDOYds.html",
"contentUrl": "https://cdn.jwplayer.com/videos/i8gjjPzy-RyIcpnTz.mp4",
"uploadDate": "2025-02-18T17:38:43Z",
"description": "Al Sharpton spotted arriving at Gov. Hochul's NYC office where meetings set to decide Mayor's firing",
"thumbnailUrl": "https://cdn.jwplayer.com/v2/media/i8gjjPzy/poster.jpg?width=720",
"duration": "PT30S"
}
}
You can now start to get a feel for how different organizations format their JSON-LD. There really isn't a right or wrong answer with this, but there are definitely some mandatory attributes you need to include (headline, date, etc).
Updated April 2019: Google added some new "requirements" so we had to add the author field in order for it to validate.
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/my-news-article"
},
"headline": "Article headline",
"image": [
"https://patrickcoombe.com/img/patrick-coombe.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2019-01-05T08:00:00+08:00",
"dateModified": "2019-01-05T09:20:00+08:00",
"author": {
"@type": "Person",
"name": "Patrick Coombe"
},
"publisher": {
"@type": "Organization",
"name": "Elite Strategies",
"logo": {
"@type": "ImageObject",
"url": "https://elitestrategies-elitestrategies.netdna-ssl.com/img/elitestrategies.png"
}
},
"description": "A most wonderful article"
}
Results
A search engine crawler will read the code. After a period of time, the search engine results page for users performing a "branded search" will yield the below information (see photo). It is important that this information generally presents only for users who are performing the search within your geographical area.