Last updated March 21, 2024 by Patrick Coombe
This was one of the first types of structured data that really popularized structured data within the search / SEO community. This is also the easiest way to enable “rich snippets” sometimes referred to as “star ratings” in the SERPs. Google has not only documented this type extensively but it is one of the few types they’ve done a video on as well.
I’ve been looking for a nice example of some JSON-LD found in the wild on a Shopify site and finally found a few. Note that Shopify normally embeds JSON-LD in the footer:
…and here is another one from a Shopify Product
…and another Shopify Product
Here are a few more from pre-2023
This example taken directly from Google’s documentation.
Results
When executed properly, Google will give you a nice “rich snippet” in the search results.
