Last updated February 18, 2025 by Patrick Coombe
This type can get a bit tricky in the fact that every URL is essentially a “web page.” The cool thing about this type is that it (may) yield a site name within Google’s search results as well as a search box if implemented correctly.
Talk about a tricky description. Schema.org defines the “WebPage” type as:
A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as
breadcrumbmay be used.
Can you say confusing? Our advice is to use this schema type on all of your websites, but keep it simple.
Here is another example taken from whitehouse.gov in 2025. They have a few different types of JSON-LD types such as breadcrumb, entry point, organization, and sub types such as image (for logo) etc.